Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

A few years ago, I was the CTO and cofounder of a startup in the medical practice management software space. One of the problems we were trying to solve was how medical office visit schedules can ...

The mass amount of data collected by industries, retailers, and organizations requires knowledgeable professionals who can collect, mine, and analyze as well as store, retrieve, and manage data. These ...

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. David Kindness is a Certified Public Accountant (CPA) and an expert ...