The beauty TikTok creator on the way the community has changed, what excites her, and how she keeps her community coming back ...

Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 ...

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you’re a beginner experimenting with your first foundation or a pro mastering ...

Finding the best teen makeup brands are a total rite of passage. Ask a beauty lover of any age, and they can probably tell you the their favorite label, the first real makeup product they bought from ...

Sydney Sweeney turned a “get ready with me” (GRWM) video into a cleavage contour tutorial. The sped-up Instagram video was set to Addison Rae’s “Fame Is A Gun,” and showed Sweeney in a low-cut black ...

Sydney Sweeney redefined everyone’s “past bedtime” routine, giving a makeup masterclass that included touching up her assets. The actress, 28, shared a video of herself getting glammed up for an ...

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup trend is a great way to embrace the new season. The toasty makeup trend was ...

The mom-and-daughter duo posted their makeup session on TikTok Kylie Jenner/Instagram (2) On Sunday, Sept. 14, Kylie Jenner, 28, posted a cute TikTok video of her doing her makeup with daughter Stormi ...

Razor-sharp cheekbones and heavily contoured jawlines have dominated our feeds for quite some time, but the beauty tide is turning. From red carpets to runways, both beauty experts and novices are ...