In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

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A new study published in Marketing Science has found that some of the most widely considered online advertising safety and ...

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DUBAI, The United Arab Emirates, Jan. 07, 2026 (GLOBE NEWSWIRE) -- ...

Alternative lending market in Poland is expected to grow by 14.2% annually, reaching US$2.42 billion by 2025.

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A new study published in the INFORMS journal Marketing Science has found that some of the most widely considered online advertising safety and fairness policies—ads that are designed to help ensure ...