Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

This book's organization : read me first! -- Introduction : models we believe in -- What is this stuff called probability? -- Bayes' rule -- Inferring a binomial proportion via exact mathematical ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Discover how credibility theory helps actuaries use historical data to estimate risks and set insurance premiums; learn how ...

The Graduate College has created videos to support our graduate students, providing quick answers to questions at any time – day or night. Visit our events page for upcoming stats workshops. The ...

"Data As Of" refers to the Closing Sale. Volume is updated throughout the after hours market. Note: Daily closing values are valid as of 5:15 p.m. ET. Duplicate values disseminated after 5:15 p.m. ET.

As an editor and writer who has contributed to many national and local publications, Nicole Gregory enjoys communicating clearly on critical health topics so that readers can make informed choices for ...

Decision-making inherently involves cause–effect relationships that introduce causal challenges. We argue that reliable algorithms for decision-making need to build upon causal reasoning. Addressing ...

Pupil dilation provides a physiological readout of information gain during the brain's internal process of belief updating in the context of associative learning.

The field of data analytics is developing rapidly. With the rise of ever larger and more specialised datasets, it’s essential to understand how to collect, handle, evaluate and interpret data to ...

Donovan Ferreira is expected to lead Joburg Super Kings for the rest of the campaign Donovan Ferreira is expected to lead Joburg Super Kings for the rest of the campaign SA20Bonus-point win lifts ...