These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

They drew with crayons, possibly fed on maggots and maybe even kissed us: Forty millenniums later, our ancient human cousins ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...

Introduction Human papillomavirus (HPV) vaccines have been introduced in the Chinese market since 2016. However, the HPV ...

Introduction After the WHO prequalified the first vaccine against mpox, we aimed to identify the influence of vaccine ...

Researchers at Los Alamos National Laboratory have developed a new approach that addresses the limitations of generative AI ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Protein scientists could improve reproducibility and coordination across the field by rallying around a small, shared set of ...

The project for which Hulsebos received the grant is called DataLibra, which runs from 2024 to 2029. Over those five years, ...

Tabular foundation models are the next major unlock for AI adoption, especially in industries sitting on massive databases of ...

The integration of bioinformatics, machine learning and multi-omics has transformed soil science, providing powerful tools to ...

Artificial intelligence (AI) is increasingly used to analyze medical images, materials data and scientific measurements, but ...