As privacy regulations increase, brands will rely more on owned data for targeting and segmentation ... AI-powered, ...

The research concluded: "Not only do emotions matter in B2B buying, but they actually matter even more than logic and reason." Adjust your segmentation strategy Now that you're ready to connect with ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...

Though subscriptions are nothing new, they have boomed in recent years, starting with wine-of-the-month clubs in the consumer space, and SaaS (software as a service) led by Salesforce in the B2B ...

B2B e-commerce platforms ... impactful communication across all customer touchpoints. 4. Personalized Customer Engagement: With advanced user tagging and segmentation tools, EngageLab helps ...