Once upon a time, the marketing funnel was a neatly defined, linear journey—awareness, consideration, conversion, and finally, brand loyalty. Consumers took their sweet time weighing options ...

As if marketing to humans wasn’t hard enough ... Think about the implications: the classic awareness-consideration-conversion funnel is being flattened. If a machine can go from query to ...

across platforms that support your marketing funnel. Ideally, the content should align with one of the funnel stages: Awareness, Consideration, or Conversion. A content plan helps ensure alignment ...

Patients with difficult-to-diagnose conditions like endometriosis are often sent home with diagnoses like anxiety or bipolar ...

The Campaign Breakfast Briefing: Talent & Technology 2025 witnessed a room full of marketers, and agency and adtech leaders, ...

Although Lemonade is still unprofitable, its margins are getting sweeter, with cash flow turning positive. Read why LMND ...

Within shorts, for men, we recently launched a new run franchise called Mile Maker ... in the U.S., unaided brand awareness is in the 30s. Increasing awareness and consideration is a meaningful ...