Apple shares rose 2% on Friday after a rosy forecast fuelled hopes of an iPhone sales rebound, even as a lack of AI features weigh on demand.

Created by Black creatives and allies at Apple, the designs are bright and dynamic with a timeless appeal, avoiding fleeting ...

After testing Samsung's new Galaxy S25 Ultra for a week, an underrated screen feature that helps cut down on the glare has ...

The latest iOS 18.3 update for the iPhone includes a few updates to Visual Intelligence, the Apple Intelligence feature that uses the iPhone 16's camera to identify and provide more information about ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple on Thursday reported its revenue was a whopping $124.3 billion in the year-end holiday quarter, but sales growth fell ...

Apple saw a three-year cycle for iPhone sales, with 2015, 2018 and 2021 being the high-water years. But since the first quarter of fiscal 2021, iPhone sales have risen at just a 1.3% annualized rate.