Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

At the e4m Automotive Marketing Summit, industry leaders explored how immersive Connected TV is shaping the future of TV advertising ...

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can work.

Once your campaigns are up and running, be data-driven in execution. Track how each campaign or content piece performs and hold the ones that aren’t performing. Get comfortable with analytics and ...

CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from media measurement suppliers.

A press release landed in my inbox earlier this week that wants me to believe we’re witnessing the birth of a new sexual identity, as if sexuality is an iOS feature quietly shipped overnight: ...

It’s not quite spring, but at Rita’s Cool Support Center, the company’s Trevose headquarters, it’s bright as summer in the test kitchen, with its gallon jugs of sugary mix and drums of fruit and candy ...

The city is preparing to build a new library for the first time in more than 30 years, and officials hope it will be a ...

Morgan Stanley Technology, Media & Telecom Conference 2026 March 5, 2026 2:30 PM ESTCompany ParticipantsSpencer Rascoff - ...

Through its social media feed, the White House has sent out a series of pumped-up videos that mix real Iran war explosions with movie action heroes, video game footage and sports heroes.