From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing ...

Bank of America's advertising demonstrates a deliberate effort to balance transactional efficiency with knowledge ...

In 2024, Saatchi & Saatchi recorded the most new-business billings between January and September, according to Campaign Red’s latest analysis of global creative agencies. The agency secured the top ...

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of sameness” in retail.

Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Data, strategy, media, creative, ...

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

WASHINGTON — Democratic fundraising powerhouse ActBlue changed its fraud policy twice during the 2024 campaign, implementing “more lenient” standards that let foreign and other ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...