By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Award-winning advertising agency Elite Media, LLC, is Black-owned, women-led, and committed to producing exceptional work ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

For the December 2025 edition of Question of the Week (QOTW), Campaign asked adland to share 2026 industry predictions. This ...

Omnicom’s acquisition of IPG has closed, but nearly a week later the dust isn’t close to settling for the new Omnicom Health.

Omnicom will cut more than 4,000 jobs and shut several well known advertising agency brands as part of an immediate ...

Production companies are hiring AI directors and using the tech more as clients increasingly request it. Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative ...

Creative agencies once stood as the gatekeepers of brand storytelling, shaping the way the world experienced new ideas and ...

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone ...

The holiday season is traditionally when brands bring their A game, hoping to boost their share of spend at one of the ...

Private-equity group TPG is buying about a 35% stake in Creative Artists Agency, giving the 35-year-old group more capital to ...