By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

One of Saudi Arabia ’s best-known creative agencies, Habbar, is getting into cinema. The Riyadh-based company has launched a ...

Omnicom will become BBVA’s full-funnel agency, a comprehensive approach that spans from creative strategy to media activation ...

For the December 2025 edition of Question of the Week (QOTW), Campaign asked adland to share 2026 industry predictions. This ...

Today, PepsiCo confirmed to ADWEEK that three brands, Pepsi Zero Sugar, Poppi, and Lay's, will appear in ads in Super Bowl 60 ...

TV's suggestive "Launderette" Levi's advert was first shown 40 years ago, and sales went through the roof. The ad marked a ...

Independent digital agency The Digital Picnic (TDP) has announced four new appointments as the agency continues to expand its national footprint and enhance its paid advertising capability. The new ...

Doing “more with less” has become the industry’s default refrain in recent years, to the point where marketers now present it ...

Amid another turbulent year for the ad industry, plenty of engaging and compelling work was made. Here’s our ten favourite campaigns of the year ...

Brandcare has been named India's Health Agency of 2025 by TopFICE, an independent global ranking platform. This is a big deal ...

Valerie Madon served as Chief Creative Officer for Singapore from March 2025 while also holding the role of Chief Creative ...

Back for its 12th year, the ADWEEK Creative 100 is now open for submissions. This renowned list highlights the top creative ...