The TV advertising dip signals a shift, not a decline—marketers must embrace digital, connected TV, and hyper-personalisation ...

A migratory seagull fitted with a Chinese-made GPS tracking device was discovered by locals behind the Thimmakka Garden near ...

Every iconic brand begins with a story -- one that connects, convinces, and stays memorable long after the message is ...

The approach embeds data privacy into event workflows, helping brands manage consent, control access and securely handle ...

The agency bagged 23 metals in total including 8 gold metals, 7 silver metals and 8 bronze metals across categories ...

These rules represent a high-water mark in India's AI and digital economy. For the first time, we will have a regulatory ...

Cervical cancer kills nearly 80,000 women in India each year. Most cases are detected late, and low awareness, limited ...

India's OTT sector significantly enhances its soft power by sharing its rich cultural and creative content globally.

India tops the rankings of global sports drug cheats for a third straight year, the World Anti-Doping Agency (WADA) said, marking a dubious hat-trick for the country.

The US, as the largest advertising market globally, accounts for 35.3% of the global total, equating to $421.1bn in spend and ...

As businesses across India adapt to a digital-first economy, the role of content and performance-driven marketing has become central to sustainable | The Eastern Herald ...

It was shockingly easy to buy injectable supplements, and the unlabelled 'male enhancement' freebies were the final straw ...