Netflix has new feature that the company is reportedly testing, and it involves the platform's search function. It is being reported that artificial intelligence (AI) will be incorporated with Netflix ...

Netflix (NASDAQ:NFLX) has begun testing new search technology that is powered by OpenAI, Bloomberg reported Friday. The OpenAI-powered search engine enables users to search for shows using far more ...

Netflix unveiled a redesigned homepage experience on Wednesday with the aim of making searching for shows and movies easier for its members. The user experience revamp goes beyond the TV screen.

The new search Open AI-based feature is currently being tested on some iOS devices in Australia and New Zealand. It is said to be in a "learn and listen" phase and the company plans to expand it to ...