Pega's new Customer Engagement Studio unifies AI and human agents to compress campaign delivery from weeks to minutes.

AI inbox summarizers, Apple's MPP and prefetching are quietly changing which email tactics still work. Here's what holds up ...

According to Salesforce, the acquisition will connect customer data with content experiences by combining Data 360, ...

A booked trip predicts spending across retail, beauty, electronics and financial services. Most enterprise brands aren't showing up at that moment.

High contact center turnover, fragmented information and outdated platforms share a common fix: invest in the people doing the work. Customer engagement is now a more complex offering than it’s ever ...

Messagepoint, a leading customer communications management (CCM) solutions provider, today announced the launch of MARCIEAssist™, the first agentic AI capability that automates the work of customer ...

The acquisition extends Aircall from AI-powered customer communications into multi-channel agentic revenue execution—automating follow-ups with prospects, CRM updates, deal scoring, and next steps ...

CX leaders feel pressure to deploy AI. Only 25% have fully integrated it. The teams closing that gap are shipping small ...

Bloomreach, the AI company for personalization, today announced the general availability of its Loomi marketing agent, which converts a single prompt into a fully built campaign workflow.

Sitecore announced on June 3 that it acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search results. The deal pairs Scrunch's Agent ...