Few would accuse us of exaggerating if we said 2025 was a monumental year for the app economy. After a period of miserly purse-clutching due to political ...

Kadam: new technologies, improved retargeting, started redesign, participation in global conferences, and awards ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

Driving users to an app store page is only half the battle. For many app teams, the real leakage happens after the click — ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

The 2025 AppsFlyer Performance Index has been released, and Gamelight, the leading rewarded UA platform, has once again demonstrated its strength as a top ...

If you manage user acquisition, chances are that your day probably starts with a familiar routine: dozens of campaigns and hundreds of placements to take ...

In our latest episode of App Talks, David Murphy spoke with David Quinn, VP of Strategy and Partnerships at Gummicube, to ...

Tenjin, a leading mobile measurement platform, today unveiled an all‑inclusive, fully transparent pricing structure that tackles a critical industry ...

On November 27th, Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) gathered over 700 app marketing, growth, product, CRM, and revenue ...

Gone are the days of app growth at any cost. Gone are the days of unlimited budgets. Gone are the days when simply getting more users was enough to succeed. That was all yesterday. In our latest ...