Including honey for your eyes and a trend report to help ECPs with strategic planning.

Frameless edges, matte finishes, and ultra-light construction shape a new class of frames focused on function, clarity, and ...

Claims keep getting denied, the biller is overwhelmed, and leadership won’t adopt a billing add-on. Our readers weighed in on ...

Patients continue using cards, but the cost now lands where it belongs — a shift that eased a long-standing frustration.

Heather is a Denver-based freelance optician, territory manager for Studio Optyx and Woody’s eyewear, and president of the ...

Victoria’s appointment reinforces Zyloware/Kenmark Eyewear’s commitment to strong, consistent leadership across its customer ...

Heinz Pichler brings extensive eyewear leadership experience and strong insight into the North American market.

The first unified annual Vision Expo will take place March 11–14, 2026, at the Orange County Convention Center (OCCC) in ...

After significant consideration and feedback from several companies, the SIOS team has made a strategic decision to move our ...

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, ...

Created to provide relief for moderate to severe dry eye symptoms, contact lens-related dryness, and pre- and post-surgery ...

The profession is reorganizing, and those who adapt will lead the next era of optometry.