Napster’s partnership with Edel Music represented a desperate attempt to retrofit negotiation capability onto a platform ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

The strategy seemed comprehensive: partner with 13 different websites, from Facebook and MySpace to Zwinky and NeoPets, ...

Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...

Tension: Every email signup represents an exchange where customers offer attention in return for value, yet most ...

Noise: Industry awards often celebrate past achievements without acknowledging whether recognized platforms address emerging challenges that will define future success. Direct Message: The platforms ...

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