Kantar used the 20th anniversary of its BrandZ report in New York this week to deliver a clear message to marketers: your ...

There has been even more streamlining at agency network WPP. This time, Grey is “aligning” with Ogilvy but retaining the name ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

For the first time, the organization has handed over its British Pavilion to an international team, while Templo has ...

This marks the second project the artist has worked on with the fashion house. This time, she was inspired by a Japanese ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

At BrandZ’s 20th anniversary in New York, Ryan Verschoor revealed how a strategy shift from acquisitions to brand-building helped Corona top the list as the world’s most valuable beer brand.

What’s more, as people make purchasing decisions, the data pool gets whittled down. With curation, audiences are dynamic and updated in real-time, which means it captures potential travelers’ latest ...

Last year, Publicis execs descended on Cannes Lions with one mission: take the bullshit out of AI for clients.

At its third-ever Upfront, Netflix made one thing clear: it’s no longer the ad-free disruptor of old. It’s now a full-fledged, ad-funded media powerhouse – just one that happens to still sell ...

From authoritative creative directors wielding red pens to decisions needing six approvals and a thumbs-up emoji. Dave Billing asks if trading tyranny for teamwork lost advertising its vital vision ...

Marketers have never had more data at their fingertips. But is more always better? Not according to Usercentrics CMO Adelina Peltea, who is on a mission to fix the broken trust in digital marketing by ...