The University of Wisconsin and Under Armour agreed to a new 10-year outfitting contract valued at $104.5 million. The deal includes a minimum of $175,000 annually from Under Armour for ...

Since its inception in 2021, Name, Image and Likeness deals have changed the outlook of college sports all over America, including here at the University of Wisconsin. Not only have major ...

The Learfield Directors’ Cup standings are a tremendous way to determine just who is the best college in athletics from all walks of sports. Following a run to the NCAA Women’s Frozen Four ...

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(WLAX/WEUX) – The University of Wisconsin athletics department recently announced five coaches of the Badgers winter sports had one-year contract extensions approved by the Athletic Board. These ...

This past Thursday, Wisconsin athletic director Chris McIntosh announced the UW Athletic Hall of Fame Class of 2025. The list of inductees included notable athletes, staff, and even broadcasters.

Wisconsin Basketball: Intriguing Final 2025-26 Roster Spot Potentially Filled 3 Wisconsin head coach Greg Gard is shown during the first half of their game against Washington Tuesday, February 25, ...

Wisconsin athletic director Chris McIntosh called a special meeting with reporters from the Milwaukee Journal Sentinel and the Wisconsin State Journal on Saturday to reaffirm his support for head ...

MADISON, Wis. — Being inducted into the Wisconsin Athletic Hall of Fame represents far more than recognition for athletic prowess—it celebrates legacy, resilience and the enduring spirit of Badger ...

Wisconsin sits third in the Learfield Directors' Cup standings thanks to a national title from the women's hockey team. / Dave Kallmann / Milwaukee Journal Sentinel / USA TODAY NETWORK via Imagn ...

Frank Kaminsky is one of the most decorated Wisconsin men's basketball players in program history. Now he and 11 other former Badgers will be inducted into the UW Athletic Hall of Fame. Frank Kaminsky ...