Explore how VR sports training builds smarter, faster athletes through realistic simulations, mental reps, and safe, ...

One of the most significant benefits of VR is the improvement of reaction times. In sports like baseball or tennis, the ball moves too fast for conscious thought. Players rely on instinct and muscle ...

In the fast-paced, high-stakes world of the NFL, every millisecond matters. For quarterbacks, decision-making under pressure ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...