Hasbro, which already makes a popular line of action figures targeted at boys with “Transformers” and “G.I. Joe,” will now add Disney’s Princess and “Frozen” doll line to its product lineup through a ...

Having looked at the Angry Birds Transformers app that somehow manages to successfully combine Operation Wolf gameplay with bird and pig robots in disguise, what do the related toys bring to the party ...

The new Transformers toy line is only just being formally announced, but hype and promotion for the upcoming Transformers: ...

Transformers were inspired by a Japanese toy company called Takara. After purchasing the rights to Takara’s shape-shifting robot action figures, they rebranded them as Transformers. Hasbro enlisted ...

Benson Yee was a Star Wars-obsessed kid when something new caught his eye in a toy store during a family vacation: Transformers – “robots in disguise” – that changed into vehicles or other objects. “I ...

Fans of beloved ’80s media franchises and/or pop culture crossovers have a lot to look forward to this summer, as both Transformers and Ghostbusters celebrate their 35th anniversaries. The Autobots ...