Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ...

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

You may want your offline TV to keep LAN access so you can still use some smart TV features, like phone mirroring or ...

NEW YORK — For decades, the role of an advertising agency was integral in the development of effective creative including the :30 or :60 television advertisement. Now, proving ad shops remain relevant ...

Taboola, the publicly traded ad tech company, is partnering with LG's advertising division to bring performance advertising from LG's TV ecosystem to the open web. Why it matters: It's the first time ...