Basketball and sneakers go together like popcorn and a movie. Michael Jordan changed the entire business with a silhouette ...
Shaquille O’Neal, one of the most powerful players in basketball history, was also an important figure in sports marketing. During his career, he collaborated with the global sportswear company Reebok ...
To go with his own chain, O’Neal also owns nine Papa John’s and one Krispy Kreme franchise outlet in the Atlanta area. He ...
LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make ...
Todd Krinsky’s life’s work has been to make Reebok a preeminent shoe company. It’s no exaggeration. He has spent almost 33 years at the company, working his way up from the bottom to the top, where he ...
Success is all Shaquille O'Neal knows. The Basketball Hall of Famer dominates every industry he touches with a smile on his face: sports, entertainment, footwear, and now candy. Can you dig it?
LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make ...