A legendary timepiece is about to step into the spotlight. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby’s Geneva, and could sell for up to $1.7 million. The watch is made ...

Rolex watches are often described in dramatic terms. Rare. Flawless. Bank-breaking. Just occasionally a model appears that could even be described – with a straight face – as mythical. This May, at ...

David Beckham may not be an official Rolex ambassador, but his watch collection is full of some of the rarest Rollies going – ...

Owning a Rainbow—surprise, surprise—isn’t necessarily first come, first served. The Rainbow Daytona is not only a sought-after timepiece for collectors, but also among Hollywood A-listers, Pop icons, ...

When DJ Khaled is feeling his look, he makes sure the world knows about it—and the icy bit of jewelry he couldn’t help showing off today was a platinum Oyster Perpetual Cosmograph Daytona Rolex, which ...

Rolex unveiled nine new watch designs for 2023, including a special-edition Cosmograph Daytona. The iconic Swiss brand introduced new colors, materials, and movements across seven of its mainstay ...

A legendary timepiece is about to step into the spotlight. Stream NBC 5 for free, 24/7, wherever you are. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could ...

The Daytona is about as classic as it gets with Rolexes, and Khaled’s particular model jazzed up the timepiece’s typical three-subdial design with an ice-blue dial with snailed counters, a chestnut ...