The Process The first step of the new product development process is idea generation and screening. During this process, you must flesh out the concept as well as its proposed features and benefits.

As a formalized process with distinct aspects, product development can be disassembled for analysis, discussion, and comment.

Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.

Even wonder how products go from concept to design to production? Why crappy products are made? We peek behind the curtain at the new product development process in the consumer electronics industry.

New cloud techology aims to reduce costs and speed vehicle product development by bringing software collaboration earlier into the process.

Why is building a nimble, Agile product development process so complicated? Some companies focus too much on hiring the best and not enough on how their product development teams perform.

TUKWILA, WASH. – Speed is a key component of the new product development process today. The days of ideation and innovation taking place over a long period of time are gone. The process is now ...

An effective program for new product development requires a multi-disciplinary team, often drawing on skills from engineering, manufacturing, marketing, purchasing, sales and legal resources. The ...

Some of the key principles of Lean Product Development include: Clearly defining customer value to ensure it is delivered while striving to eliminate waste in all other parts of the product and ...

Even at its smoothest, product development is a dynamic, fast-paced, and often hectic process with a lot of moving parts. It’s a cycle that has worked for decades, but with flaws.