MOSCOW, RUSSIA - MAY 11, 2020: A young woman in a face mask takes a picture or video using her mobile phone in Tverskoi Boulevard in central Moscow during the pandemic of the novel coronavirus disease ...
Increasing time-spent on apps will continue to drive mobile advertising spend in 2023, but at a slower rate, due to economic headwinds and slower growth in overall ad spend, according to a new ...
T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions ...
The Desk on MSN
NAD to send T-Mobile ad case to Federal Trade Commission
T-Mobile declined to participate in the NAD probe because of a lawsuit filed by AT&T against the group, a spokesperson said.
AI-powered interactive ads enable dynamic, two-way conversations directly within the ad space. Shoppers can ask questions and receive real-time, contextually relevant answers in natural language. Meta ...
With all of the activity and change going on in the mobile economy, VentureBeat has decided to create a “Mobile Advertising Index” to help find and track the most reliable companies in mobile ...
Video and image-based ads have long dominated as the preferred choice for in-game advertisements. However, the rise of audio as a medium has allowed for audio-based in-game ads to be a viable ...
The “un-carrier” is getting into programmatic. T-Mobile has hired ad tech vet Mike Peralta, former CEO of AudienceScience, EVP at Criteo and CRO of Future, as VP of Marketing Solutions, an ad tech and ...
Playable ads have proven to be a clear winner for mobile marketer needs in a new study from Liftoff, a growth acceleration platform for the mobile industry. The global study, 2022 Mobile Ad Creative ...
AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks ...
Globally, mobile advertising spending jumped 23%, to $295 billion, last year — and is forecast to see another 19% increase in 2022, to $350 billion, according to App Annie’s State of Mobile 2022 ...
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