Video and image-based ads have long dominated as the preferred choice for in-game advertisements. However, the rise of audio as a medium has allowed for audio-based in-game ads to be a viable ...
Due to forced stay-at-home orders, the COVID pandemic affected the video game industry immensely. The cancellation of in-person trade shows, events, and sports contributed to that growth, forcing ...
To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...
With all of the activity and change going on in the mobile economy, VentureBeat has decided to create a “Mobile Advertising Index” to help find and track the most reliable companies in mobile ...
Increasing time-spent on apps will continue to drive mobile advertising spend in 2023, but at a slower rate, due to economic headwinds and slower growth in overall ad spend, according to a new ...
AI-powered interactive ads enable dynamic, two-way conversations directly within the ad space. Shoppers can ask questions and receive real-time, contextually relevant answers in natural language. Meta ...
Recipes Come Alive through Interactive Media Featuring TikTok Creator Videos, Shoppable Ingredients Lists, and Measurable ...
Playable ads have proven to be a clear winner for mobile marketer needs in a new study from Liftoff, a growth acceleration platform for the mobile industry. The global study, 2022 Mobile Ad Creative ...
The “un-carrier” is getting into programmatic. T-Mobile has hired ad tech vet Mike Peralta, former CEO of AudienceScience, EVP at Criteo and CRO of Future, as VP of Marketing Solutions, an ad tech and ...
T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions ...
Tweet this These new ads take advantage of the natural behavior of mobile users and offer advertisers a larger creative canvas. The ad experience lives within the square space that houses album art, ...
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