Your retailers, distributors and intermediaries provide an important sales and marketing channel for your products. They enable you to deal with customers in ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Horizontal and vertical marketing conflicts involve disagreements among businesses in a marketing channel. A marketing channel is how a product moves from its manufacturer to the consumer. Channels ...

CHICAGO--(BUSINESS WIRE)--Market Track, LLC, the leading provider of advertising, promotions, pricing and eCommerce intelligence solutions, announced today that it has acquired Channel IQ LLC (Channel ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Selling products and services through channel partners — ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

Opinions expressed by Entrepreneur contributors are their own. The consumer journey to make a purchase has evolved (and continues to do so) rapidly. There used to be a time when buying only happened ...

Imagine trying to understand Manhattan’s traffic patterns by monitoring individual streets in isolation. You might notice heavy congestion on Broadway and divert cars to 7th Avenue, only to create a ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...