For drink orders, cold foam orders went up by 75 percent on Grubhub and matcha orders went up 34 percent among users.
From grocery orders to drinks, "foodmaxxing" shows up all over Grubhub's 2025 Delivered Report, which collected data on ...
As for drinks, matcha became the drink of choice for consumers. Grubhub saw a 34% jump in matcha orders for 2025.