One of my favorite moments of the 1990s—and I mean this sincerely—was when LL Cool J did a commercial for GAP in 1999 where he not only showed up rocking a FUBU hat but also worked “for us, by us on ...
For Us, By Us—by Any Means Necessary: Daymond John Tells the Story Behind LL's Legendary Gap 'Coo'
You may have been surprised to find FUBU was suddenly trending today, and maybe even did a little digging (as I did), hoping to discover a new drop or collaboration in the works. (There are, by the ...
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