One of my favorite moments of the 1990s—and I mean this sincerely—was when LL Cool J did a commercial for GAP in 1999 where he not only showed up rocking a FUBU hat but also worked “for us, by us on ...
“FUBU” also made it into the rapper’s rhyme; in fact, he winkingly throws in “for us, by us, on the low”—which proved true. Apparently, neither Gap’s creative team nor execs realized LL had slipped in ...
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