As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Nihal Advani is the Founder & CEO of QualSights, recognized by Crain’s Chicago Business as a 2025 Most Innovative Company. For decades, consumer goods companies have relied on surveys, panels, focus ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

Firms improving consumers’ understanding with FAQs and videos, FCA finds - Financial services firms are using tools to help ...

The regulator has called firms out for being reactive rather than proactive, overemphasising benefits and not following up with consumers sufficiently according to Consumer Duty.

Consumer centricity is an oft-cited best practice for retail services and marketing, and sustainability outreach is no different. To effectively encourage environmentally conscious consumer behavior, ...

Razorfish launched a new technology called R-Index that measures disparate online and offline customer interactions (including for paid and owned interactions) and generates prescriptive insights on ...

I speak to Rania Abou Samra on one of the stormiest days the UK has seen in quite some time - it’s blowing a gale out there. She however is utterly unphased, sitting as she is, in sunny Dubai and ...

The festive lights are up on Oxford Street and Selfridges has unveiled a sequin-adorned Father Christmas window display. It can only mean one thing – the biggest shopping period of the year has begun.

BDSA and Management Science Associates, Inc., announced a strategic alliance to revolutionize cannabis market insights. This collaboration marks a significant milestone in the industry, bringing ...