Direct-to-consumer is redefining mobile game monetization
In the latest GamesBeat LIVE, Xsolla's Berkley Egenes talks about the future of game monetization and how DTC has changed the game.
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Pfizer's Direct-To-Consumer Model Faces Scrutiny From US Senators (CORRECTED)
The letter notes that pharmaceutical companies, including Pfizer, spend approximately $6 billion annually on Direct-to-consumer (DTC) advertising. The American Medical Association stated ...
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Data, diversification and digital spaces: Direct-to-consumer marketing trends in 2023
knock-on benefits for Direct To Consumer brands – during the pandemic. But now, in the face of recession, the prospects for DTC in 2023 are more nuanced. At first glance, growth rates are the ...