This is often referred to as a customer lifetime value model, where the total benefit that a customer’s interactions, purchases, recommendations, and other activities over their entire ...

Retailers of all sizes rely on the aftermarket to help drive a profitable business model. Focused on providing customer service after a sale, the retail aftermarket involves the management of ...

New Customer Success Operating Model. ... adding employees by improving productivity per rep and employee lifetime value, thereby driving more sustainable, profitable growth.

Customer loyalty is profitable. A study found that “when a company retains just 5 percent more of its customers, profits increase by 25 percent to 125 percent.” (Bowen & Chen, 2001).