In terms of content strategy, the Chinese micro-drama producers that are going global have moved beyond translation and ...

ByteDance, owner of popular short-video app TikTok and its Chinese sibling Douyin, has launched a short-drama app in Southeast Asia in an attempt to replicate the genre's success at home. Melolo, ...

Jeffrey Katzenberg was probably too early when he launched Quibi (short for quick bites) in early 2020. The company closed down six months later having consumed nearly $1.5 billion of capital. Fast ...

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Hidden Love, Till the End of the Moon and The Untamed (Photo Credit: Youku and Tencent Video) Manhua or web comics have inspired many popular Chinese dramas. Written by well-known artists, they have ...

Revenue in China from micro-dramas is projected to nearly double this year, to 90bn yuan ($12.7bn)—exceeding sales of cinema ...

There's another short video trend from China drawing views in the U.S. - microdramas. These are shows cut up into short episodes, just 60 or 90 seconds long or shorter than the theme music BJ ...

Their money goes much further in China’s interior. Chinese micro-dramas are also starting to take off in the West. Some are ...

Upcoming Chinese fantasy romance 'A Chan' is facing significant online backlash over its lead casting. The stark age ...

Chinese authorities are reportedly planning to dramatically tighten supervision over “ultrashort dramas,” in a move that insiders expect may dampen the industry’s breakneck growth. Ultrashort dramas — ...