The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

As consumers are confronted with more ad-supported streaming premium service options as well as more modest FAST networks, cost-per-thousand viewer prices (CPMs ...

The video above walks you through how to install the WAVY+ App on your CTV device. You can now watch WAVY News 10 — the trusted leader for local news, weather, traffic, and sports in Hampton Roads — ...

Provides media owners with industry-leading supply optimization tools to drive value for their video inventory spanning live and on-demand streaming television NEW YORK, Feb. 07, 2023 (GLOBE NEWSWIRE) ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

Streaming Media returns to New York City, the epicenter of the digital media universe, May 20–22 with Streaming Media NYC, chaired by Media Industry Cartographer Evan Shapiro and curated in ...

The report reveals advertisers plan to boost CTV investments by 55%, with shoppable ads and retail data shaping the future of ...

Connected television (CTV), streaming and over the top (OTT) video channels are expected to see the most growth in 2025, with 24% of respondents to a survey released Monday suggesting significant and ...

TV is being digitized at an interesting time on the digital advertising timeline. Just as advertisers are able to target audiences on the big screen, their favorite approach - third party cookies - ...

NEW YORK, Feb. 07, 2023 (GLOBE NEWSWIRE) -- Magnite (MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply-side ...