As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

Shifting CRM from a System to a Strategy To fully realize the potential of CRM, firms must shift their approach from viewing it as just a system to integrating it as a core part of their business ...

A good, robust CRM system has become a necessity for the go-to-market strategy for every modern organization. From the incipient stages of marketing to prospects management to pipeline tracking to ...

Learn more about Practifi’s AI strategy here. About Practifi Practifi is the leading CRM purpose-built for wealth management. By surfacing key insights, automating workflows and enabling ...