Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest ...

The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts ...

While it can be discouraging to post on LinkedIn with little engagement, posting consistently and persistently can lead to ...

For organizations getting started with AI-driven personalization for your internal brand, here are some key steps to ensure ...

Brand Engagement at DDB Mudra Group. Nambiar announced the news of his new role on LinkedIn. “I’m happy to share that I’m ...

By bridging storytelling, commerce and community in virtual spaces, AI agents will enhance user engagement and empower ...