Queen Naija’s big moment.

NEW YORK and STAMFORD, Conn. – July 24, 2024 – NBCUniversal and the NBA today announced an 11-year agreement for NBC, Peacock, USA Network, Sky Sports and Telemundo to present NBA and WNBA ...

Music and basketball are not only linked through years of joint development, they are pretty much impossible to separate. As the NBA All-Star Weekend in San Francisco approaches, the bond gets deeper, ...

Lenny Kravitz fans are getting their first look at his upcoming intro to NBC’s Sunday Night Basketball programming.The ...

We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the basketball series. NBA 2K26 Season 2 will add iconic songs from previous 2K ...

Amazon Prime Video tapped Common to pen the theme music for NBA on Prime, the company announced Thursday morning. Common made the theme, titled “Victory,” alongside musicians James Poyser and Karriem ...

NBA players and musical artists have always been close with one another. One frequent way that we’ve seen that over the years is music videos, as NBA players have frequently made cameos in them, ...

Aside from his work ethic, one thing that has remained constant in LeBron James' NBA career is his love for music. From the days of the Sony Walkman to today's Apple AirPods, music has been a steady ...

You know how the cliché goes: rappers want to be basketball players, and basketball players want to be rappers. This has been a truism since the '90s, when rap really started taking off as a ...