As we close the second decade of the 21st century, data and privacy regulation, a pending US election, and economic uncertainty will force marketers to rethink their strategies for managing risk and ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the scale, visibility, and brand reach of B2C markets. But the leap from ...

Prominent startup investor Tiger Global is getting aggressive once again in backing Indian startups. While stepping up its pace of investments, after a virtual freeze of close to three years since ...

NEW YORK--(BUSINESS WIRE)--Balance, the leading B2B ecommerce payments platform offering the first modernized, online checkout for businesses, announced the results of a survey from 451 B2B buyers, ...

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...