I was hosting a roundtable at the end of last year and we got talking about creative marketing campaigns. Someone said, with an air of frustration: ‘why are all the examples we’re talking about B2C?’ ...

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude of ...

B2B marketing too often gets lost under an avalanche of technical jargon, library images, and corporate reports. And despite what consultants and LinkedIn hot takes may want you to believe, your ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

Asia-Pacific's most prestigious and sought-after awards for creativity and marketing effectiveness, Spikes Asia, is returning in the new year to set the benchmark for creative excellence in the region ...

Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest challenges: understanding programmatic media performance at the account and ...

Oftentimes, B2B marketing—when compared to consumer marketing—is viewed as being less creative, less interesting, and less emotional. But times are changing according to Joe Kingsbury, global chair of ...