An ad test on X promotes Musk's Starlink beneath original content.

Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial public offering ...

X is testing a new ad format that adds shopping prompts beneath product mentions, raising fresh questions about trust, ads, and user intent.

Before its debut presentation to ad buyers during the mid-May week of top-tier media and tech pitches, Amazon Ads is rolling out three new streaming video ad formats. The interactive formats are ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...