Millions of people are claiming a growing internet craze called ASMR is helping them beat everything from insomnia and anxiety to pain and drug addiction. The strange phenomenon is a universe of ...

If you spend time on YouTube or TikTok, you may have come across videos of someone whispering into a microphone, carefully slicing stacks of slime, or slowly ripping strips of paper. These videos are ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

What do the sounds of whispering, crinkling paper, and tapping fingernails have in common? What about the sight of soft paint brushes on skin, soap being gently cut to pieces, and hand movements like ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

So many sounds get under my skin and even anger me. I’ve left the dinner table after being revolted by hearing others chewing and swallowing. When someone whispers something to me at the movies, it’s ...

In the last decade, there have been several adverts incorporating visual and auditory input that can trigger autonomous sensory meridian responses (ASMR). ASMR is when people experience a tingling ...