It was the biggest quarterly growth for the streaming platform since its inception. Max now has 110.5 million subscribers as of Sept. 30.

Warner Bros. Discovery posted a third-quarter profit gain to $289 million for its direct-to-consumer (DTC) unit, which includes its streaming and premium pay-TV services, compared with a $111 million year-ago profit.

Warner Bros. Discovery's Max serves fewer ads per hour compared to other streaming platforms.

Warner Bros. Discovery posted better-than-expected earnings as its Max streaming service set a record for new subscribers, sending shares higher Thursday.

Warner Bros. Discovery stock rose on momentum in the Max streaming biz and the potential for Trump to grease the wheels for industry consolidation.

The media and entertainment company posted third-quarter earnings of 5 cents a share, when analysts had been expecting a loss.