Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...
If there are substantial changes over time in these tactics, the true impact of pricing strategies may be confounded with the results of those tactics. Pricing can then be correctly measured by ...
Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...
Options trading is easy to those of us who’ve gotten used to its intricacies, but it can be difficult to grasp for novice ...
Accordingly, Pricing Strategy: Monetizing and Growing the Business will help you understand how organizations of any shape, size, and industry affiliation should go about capitalizing on their efforts ...
Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.