When launching App Store Optimization and other mobile app marketing initiatives ... be it “word-of-text” mentions from the iOS Messenger app, to social campaigns Apple will list out where the ...

Top brands are optimizing their mobile applications for iOS 8 software to enhance the user experience. The swift response to the latest update to Apple's mobile operating system reflects the important ...

In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an ...

Eventually Safari returns the user back to your newly installed app. This technique is affectionately referred to as, "the switch." The goal is to get around cookie tracking limitations in iOS. It is ...

The app was founded by Alicia Waldner, who is the founder of a marketing agency called ADventure Marketing, and iOS developer Jason Jardim, who previously founded a startup called Lounge.

In its latest beta release for iOS, WhatsApp has introduced the capability to set itself as the default app for both messaging and calling functions.