When launching App Store Optimization and other mobile app marketing initiatives ... be it “word-of-text” mentions from the iOS Messenger app, to social campaigns Apple will list out where the ...

In today’s mobile economy, building a great app is only the beginning. The real challenge lies in getting that app discovered and downloaded in an ...

Top brands are optimizing their mobile applications for iOS 8 software to enhance the user experience. The swift response to the latest update to Apple's mobile operating system reflects the important ...

Eventually Safari returns the user back to your newly installed app. This technique is affectionately referred to as, "the switch." The goal is to get around cookie tracking limitations in iOS. It is ...