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Starbucks plans to cut 30% of its menu
Starbucks cutting 30% of its 'overly complex' menu
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.
Starbucks Is Trimming 30% of Its Menu
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian Niccol announced a “roughly 30% reduction in both beverages and food." However, the chain has yet to announce which items are getting cut.
Starbucks is cutting 30% of its menu
Starbucks is set to eliminate a significant number drinks and food options in the coming months as part of the company’s plan to simplify its offerings,
Starbucks Reports Better-Than-Expected Quarterly Sales
Starbucks Reports Better-Than-Expected Quarterly Sales as Turnaround Efforts Begin
Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold
Starbucks posts smaller sales decline than expected as turnaround takes root
Starbucks reported a smaller-than-expected fall in first-quarter comparable sales on Tuesday, in early signs that the struggling coffee chain was benefiting from CEO Brian Niccol's efforts to revive demand.
Starbucks sees improved quarterly sales as turnaround efforts begin
Chairman and CEO Brian Niccol, who joined the company in September, said customer-focused changes - such as a decision to stop charging extra for non-dairy milk and a streamlining of the menu - were helping to improve service and drive store traffic.
restaurantdive
3h
Brian Niccol wants to double Starbucks’ US footprint
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
1d
on MSN
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
5h
Starbucks plans menu makeover. What it could mean for Michigan customers
Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.
3d
on MSN
Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired
His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.
1d
Starbucks CEO says a turnaround is underway, with no timeline on the table
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
Restaurant Business
1d
Brian Niccol's plan for Starbucks: More Starbucks
The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...
1d
on MSN
Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...
1d
on MSN
Starbucks' Niccol aims to tame the chain's mobile order floods
Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...
22h
Starbucks latest changes as CEO commits to 'restore confidence' in coffee business
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
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