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YouTube has been in a long and bloody battle with ad blockers. Ads are a major source of income for the company, so it’s fighting tooth and nail with the companies allowing people to skip ads. Well, ...

Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...

YouTube is the most popular media streaming website and application. It is a subsidiary of Google and Google’s servers are known to be very stable. Thus, it is rare for YouTube to be down. However, if ...

Post updated on 6/14 to add a comment from Google confirming the reports about experimentation with alternative ad injection methods. YouTube reportedly now injects ads directly into video streams to ...

YouTube has come up with a fresh tactic to hamstring ad blockers — incorporating ads directly into the video content itself through a method called "server-side ad insertion." This approach ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...